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Management Programs

Bachelor of Business Administration (BBA) – Sales & Marketing

MAIN INTAKE

February
September

SECONDARY INTAKE

April
November

CAMPUS

BHS SWITZERLAND, Switzerland

DURATION

12 months
Academic Study
20 weeks/year
Internship
20-24 weeks/year

STUDY MODE

Onsite or
Blended
Learning

LANGUAGE

100%  in English
Overview
Entry Requirements
Career Opportunities
Fees

Bachelor of Business Administration (BBA) – Sales & Marketing

The Bachelor of Business Administration (BBA) – Sales & Marketing – upon completing the Bachelor of Business Administration – Sales & Marketing program students will study sales and marketing strategies & techniques, marketing mix strategies, promotional mix strategies, sales techniques, online marketing, branding, advertising, sales tools and marketing communication strategies. Students will gain a sound background of marketing roles within an organization.

Next Application Deadline: 

  • International Students:  please contact Student Services Office
  • EU/Swiss Students:  please contact Student Services Office

Classes begin: please contact Student Services Office

Entry Requirements

  • A minimum age of 17 at enrollment.
  • Completed full time high school education.
  • All applicants without English as a first language must show competence in English at a level equal to IELTS 5.5 minimum. Or prior study in English language.
  • BHS SWITZERLAND can provide a set of placement tests where necessary to assess a student’s English level.

Career Opportunities

The Bachelor of Business Administration (BBA) – Sales & Marketing will enable students to apply for business administration jobs in business organisations around the globe.

Here is a sample of career opportunities in today’s business world for graduates who are specialized in business administration and sales & marketing:

  • marketer
  • marketing Specialist, Market Research Analyst, Marketing Associate, Advertising Sales Agent, Social Media Associate, Retail Sales Associate, Sales Executive
  • … and many more opportunities

Fees

BHS SWITZERLAND Campus

Fees apply for 2022 intake

 

Fees in Swiss Francs (CHF)

Bachelor of Business Administration (BBA) – Sales & Marketing

(Single Degree)

Standard Tuition Fee 

19,800

Application Fee

500

Meals Fee

2,750

Accommodation Fee*

3,300

Operation Expenses

3,200

Grand Total

29,550

Covid-19 Support for 2022 Intake

10,000

Grand Total after Discount

19,550

* The accommodation fee may vary. Based on the room type. All room options are subject to availability.

For further details regarding fees, please visit Tuition & Fees.

Why Study the Bachelor of Business Administration (BBA) - Sales & Marketing at BHS SWITZERLAND?

The Bachelor of Business Administration (BBA) – Sales & Marketing provides students with:

  • a bachelor qualification in business administration and finance, covering all the key business administration and sales & marketing skills required for a business career in sales & marketing
  • a mixture of theoretical knowledge with practical experience, guided self-study and internship
  • Swiss excellence in business administration and sales & marketing
  • international faculty with excellent qualifications and experience in the field of business administration and sales & marketing
  • guest speakers from business industry
Bachelor of Business Administration (BBA) - Sales & Marketing

Program Structure

Students must successfully complete:  18 core courses, 4 specialisation courses and a capstone project

Credits:  180 ECTS

Note: Upon successful completion students will receive a Business & Hospitality School Switzerland (BHSS) – Bachelor of Business Administration (BBA) – Sales & Marketing

Sales-Marketing-Automobiles

Core Courses


Business Environment


Business Organisations in a Global Context


Managing Communication


Administrative Services


People in Organisations


Communication Skills


Resource Management


Personal & Professional Development


Finance for Managers


People Management


Business Ethics


Employability Skills


Risk Management


Core Courses


Planning a New Business Venture


Customer Relationship Management


Leadership & Management


Managing Quality and Service Delivery


Personal Leadership & Management Development


Research Project


 
 

Specialisation Courses


Factors Determining Marketing Strategies


Marketing Communications


Sales


Branding


 

Capstone Project

Note:  The courses listed above for this program are regularly reviewed to ensure they are up-to-date and meet industry needs as well as the latest teaching methods. On occasion, we may need to make unexpected changes to the courses – if this occurs, we will contact all registered students as soon as possible.

Bachelor of Business Administration (BBA) – Sales & Marketing